Reodor enters new AI venture with serial entrepreneur Murshid Ali

Reodor is excited to announce its investment in Supercompany, an AI product studio founded by Samuel Nuri, Brede Kristensen, and Murshid Ali. Murshid is a proven entrepreneur behind ventures like Skyfri, Huddlestock, and Norsk Solar. This strategic investment underscores Reodor's commitment to staying at the forefront of technological innovation in venture building and product development.

Strengthening the product development toolbox

Reodor, known for partnering with corporates to build impactful ventures, sees Supercompany as a critical addition to its foundational toolbox.

“In order for us, and our corporate partners, to succeed in venture building, we aim to be on top of technological development. Having a specialized team focusing on AI development every day will help us achieve that,” says Nassir Achour, Group CEO at Reodor.

Supercompany will complement Reodor's existing capabilities in process, funding, staffing, and leveraging corporate partners' resources. While not a product startup itself, Supercompany enhances Reodor's ability to industrialize venture building by developing and scaling AI solutions tailored for diverse industries.

A partnership for growth

The collaboration between Reodor and Supercompany goes beyond capital investment. Supercompany has moved into Reodor’s vibrant community at Strøget in Torggata, fostering a dynamic environment for innovation. “This is more than an investment for us; it’s a joint partnership with great potential for synergies,” says Achour.

Reodor will support Supercompany in identifying and launching AI-driven opportunities, leveraging its extensive exposure to various sectors through its consulting work. In turn, Supercompany strengthens Reodor’s offerings, creating mutual benefits across consulting and venture projects.

A proven team with early traction

Supercompany has already demonstrated its ability to deliver with the launch of its first product, Trale. Trale is designed to streamline administrative tasks for sales professionals, enabling them to focus on closing deals. The product is already in use by over 30 companies, highlighting the team’s capability to quickly develop and commercialize effective solutions.

“Trale is a great example of what this team can achieve, and it’s just the beginning,” says Achour. “We believe in their ability to build a strong portfolio of AI-driven solutions.”

Building on proven expertise

Investor Johann Olav Koss also joins as part of the partnership and investment round. Koss brings extensive experience through his involvement with the Sunstone Institute, a leader in cutting-edge AI research and development.

Supercompany is founded by commercially driven serial entrepreneurs with a strong track record. Their experience, combined with Supercompany's ties to Sunstone Institute, positions the studio as a unique player in the AI space. “A key to success in AI is the commercialization phase, and the combined expertise of Supercompany’s core team, Murshid, and Reodor gives us a significant edge,” adds Achour.

A catalyst for innovation

Reodor views this investment as an opportunity to drive both strategic and financial returns. “We are super excited about this partnership,” says Achour. “It has the potential for ROI across strategic, financial, cultural, and knowledge dimensions. This is about more than just AI – it’s about building a foundation for the ventures of tomorrow.”

As Supercompany begins its journey to develop a portfolio of AI-driven products, Reodor remains committed to enabling and accelerating innovation for its corporate partners and the ventures it builds.

For more information, contact Group CEO Nassir Achour on na@reodorstudios.com.